VitaSafe GmbH: "Cooperation with packaging manufacturers to ensure environmental friendliness"

Multiple challenges for today's Fresh Cut industry

Interest in convenience and fresh cut items is booming in Germany. More and more retailers are adding ready-to-eat fresh produce to their product range, offering their customers an abundant selection of easy-to-use and attractively packaged food. Parallel to the steady rise of the To Go offer, however, there are also multiple challenges on the side of the provider/producer. According to the management of vitasafe GmbH in Hof / Saale, this promotes creativity and innovation, i.a. in terms of packaging and continuous delivery.

How many producers is also the Upper Franconian company - a recognized supplier of ready-to-eat fruits - keen to keep the packaging as small as possible. Because less packaging helps the environment, lowers freight volumes and is cheaper overall." On the other hand, we also have to offer a secure packaging that meets the highest quality standards," says the company, founded in 2007.

The certification to a higher level of IFS (International Food Standard) the GmbH is committed to everything to do to ensure the highest level of packaging security. "Because of our collaboration with many packaging manufacturers, we have a good ear in the market and will tend to be environmentally friendly as far as possible. We are also very flexible in terms of packaging sizes, but are guided by our respective customers. The trend is towards smaller and smaller ones Packaging, as the variety of eating options continues to increase."

Delivery bottlenecks & variety
Besides the current packaging discussion, continuous supply is also a recurring theme for providers in the to-go sector. Because with regard to the availability of exotic fruits, there are always short-term bottlenecks in this product segment as well, be it due to weather conditions in the cultivating countries or to logistic obstacles. In Germany, we are extremely spoiled by very low food prices, so that price fluctuations mentioned can not be absorbed by the producer and there is always an immediate need for action.
"In contrast to traditional providers in the fresh produce sector, the product range of the fruit processors are not typical seasonal items. Nevertheless, demand in this product segment continues to fluctuate, depending on availability, product and weather conditions. "Here, too, we take care to always bring the right product with the fullest taste to the market, which will certainly create a change in some product trays," says vitasafe GmbH.

For more information:
vitasafe GmbH
Hohe Straße 20
D-95030 Hof/Saale
Tel: 09281 / 70 89 – 89
Fax: 09281 / 70 89 – 11 

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