Spain: Online sale of oranges to avoid waste

Many agricultural producers are becoming desperate. Having to waste their mandarins, literally throwing them away on the ground, after a whole campaign of efforts and sacrifices, is unbearable. But such situations also give a boost to ingenuity, and a good number of producers have already started selling their fruit through web pages. These online sales allow them to avoid having to throw their oranges away.

As expected in the current age of smartphones, these online sales are also carried out through a mobile phone application. David Requena, partner of the Valencian Association of Agricultural Producers (AVA-Asaja), saw this as a good alternative for all those producers who do not know how to sell their harvest after a year of hard work.

Custom Cook allows the user to publish an ad for any food they want to sell. "It is a kind of food Wallapop," explains Requena. It works by geolocation and in the commercial agreement it is decided whether the producer or the client pays for the shipping costs.

It can be used for fruit, vegetables, honey, milk, eggs, or even recipes made at home. The app has different categories: meat, charcuterie, greengrocers and organic products, and all you need to do to sell or buy food is to create an account.

The app can already be downloaded, and although it is not yet operational due to a lack of users, it could end up becoming a great solution for many growers.


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