Mexico opened the Chinese market in 2005

China's middle class are avid consumers of avocados

The burgeoning Chinese middle class, which has a tendency to eat healthy food, has become an avid consumer of avocados, many from Latin American orchards.

The avocado, which is also known as crocodile fruit or butter fruit in China, was recently introduced in this country, where a few years ago it cost up to seven dollars a kilogram.

However, now it can be found for little more than two dollars, thanks to its growing consumption, as the import volume in 2017 stood at 30,000 tons.

The avocado entered China in 2005, when the Asian nation opened its borders to Mexico's avocado, but its consumption only took off in 2016.

In 2014, Chile joined Mexico in China and in 2015 Peru did so too; thanks to free trade agreements, which led to a drop in prices.

But the fall in price wasn't the only reason that there was a growing acceptance of avocado, as the Chinese middle class, in particular its young segment s which, like in other parts of the world, likes to take care of their health, were also attracted by the fruit's nutritional properties.

Chinese supermarkets have posters advertising the avocado stating that it helps reduce blood pressure, prevent wrinkles and cancer.

Avocado is then part of the world trend, which China shares, of having a healthy lifestyle, in which natural fruit juices displace carbonated drinks, and walnuts or oats and many grains are added to food recipes.

Even global fast food chains in China are joining this trend by adding avocado slices to their chicken burgers or Chinese versions of tacos, they even sell avocado mousse and a large number of recipes that include it due to its nutritional properties.

Social networks have also been seduced by this fruit, and Weibo, the Chinese version of Twitter, shows multiple photos of dishes that include it, as many Chinese have also found the avocado photogenic.

 

Source: Notimex


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