Registration for the 5th annual Viva Fresh Open is now open. Presented by BEBO Distributing, Inc. and Wonderful Citrus, this year’s tournament is promising networking and entertainment; as well as an opportunity to support the industry.
The charity golf tournament will kick off the 2019 Viva Fresh Produce Expo on Thursday, April 25th, and will be held at the JW Marriott Hill Country Resort’s TPC golf club. Due to increased demand in 2018, this year’s tournament will be held on both the Oaks and Canyons golf courses to accommodate a wider field of players.
“Now in its fifth year, the Viva Fresh Open has become a great start to the conference. It’s really exciting to see the demand for participation in the tournament continue to grow. Hosting this tournament at such a remarkable venue, where the PGA Tour will be making a stop just a few weeks earlier for the Valero Texas Open, is a real treat for golfers of all skill levels,” remarked Ed Bertaud, Director of Retail Sales for IFCO, Viva Fresh Steering Committee Member, TIPA Board Member and Tournament Chair. “Since our first Viva Fresh Open, we have focused on bringing together industry stakeholders in iconic settings to promote business in this region. The natural beauty of the TPC San Antonio & JW Marriot Hill Country Resort is an ideal way to celebrate what Texas has to offer.”
In 2018, the Viva Fresh Open expanded from one course to two. The par-72 courses have played host to the PGA tour, and highlight the scenic beauty of Texas hill country with rolling hills, towering oak trees, and wildflowers, the organizers said.
Each year, the Viva Fresh Open Tournament Committee selects a charitable organization as a beneficiary of the golf tournament. Last year’s golf tournament raised $25,000 for the Brighter Bites organization, a non-profit dedicated to bringing healthy food and nutrition education to more than 100 elementary schools and their families across Texas.
As the golf tournament winds down at 6:30pm, all Viva Fresh attendees are invited to enjoy food, beverages, and live music at the 19th Hole Celebration, hosted onsite at the JW Marriott.