The agricultural professional organization ASAJA Murcia has denounced that the citrus crisis is putting too much pressure on Murcian producers. According to the Secretary General of ASAJA Murcia, Alfonso Gálvez Caravaca, "we are facing a disastrous citrus campaign that will severely affect the producers' finances, and politicians are doing nothing to stop it. Consequently, our organization is asking the Government of Spain to take urgent measures that can help put an end to this crisis."
Also, Gálvez Caravaca said that "prices are horrible this season and the fruit is being left unharvested, so it is essential for the Administration to look for solutions together with the sector."
Furthermore, Gálvez Caravaca said that "it is vital to carry out a sectoral restructuring, as this would help the citrus industry in Murcia become more profitable and competitive, while reducing production costs, which are very high for citrus producers in our country."
In the same context, the head of ASAJA Murcia stressed that "it is hugely important to develop a powerful and effective brand image for our citrus; one that allows us to market the fruit much more efficiently in the international market and to gain a foothold in new markets, such as Asia and the Arab Emirates."