Tech start-up Clarifruit

Israeli app picks out bad apples

Israeli start-up Clarifruit uses computer optics and machine learning technology to quickly evaluate the quality, ripeness, and freshness of fruits and vegetables.

Founded in 2016, ClariFruit develops a produce monitoring mobile app that scans fruits and vegetables and analyzes their condition to determine whether or not they are ready to go to market. According to the company’s website, the Clarifruit app can analyze data on such elements as the color, size, firmness, and sugar content of a fruit or vegetable. The app can also detect imperfections such as stains.

According to calcalistech.com¸ the app allows growers to instantly asses produce and transmit the data throughout the supply chain. The goal, the company said in a statement Wednesday, is to cut down on food waste and provide an alternative to expensive and time-consuming manual testing.


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