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"We are aiming at the mid-to high-end consumer"

"Qin'an Apple targets the East China market"

“The extreme weather in 2018 caused various  production drops in many major producing areas in China. The volume of high-quality fruit has been especially low compared with previous years. The current apple price is higher than the previous season. The fruit farmers are very satisfied with the current purchase price at the place of origin.” This is according Fan Jiaxin, head of the Qinan County E-commerce Brand Marketing Center, in an interview with Freshplaza.

“Gangsu Tianshui Qin’an is one of the most suitable areas for apple production in China. The apples produced are excellent in taste. This is mainly due to its unique geographical advantages. The Qin’an area has four distinct seasons, sufficient sunshine, large temperature difference between day and night, and crop growth. The length of the period is particularly beneficial to the growth of various fruits and melons. In recent years, with the popularity of Qin'an Apples in the market growing, the scale of the Apple production base is also expanding." 

“Our Apple comes from Qin'an, Tianshui, Gansu Province, in the northwest of China. The main varieties are Red Fuji, Huaniu and Jinshuai. The planting base covers an area of more than 800 acres, including free and cooperative bases for farmers. Under normal weather conditions, Qin'an's apple picking period begins on October 15 and lasts until November 5th. In the naturally ventilated warehouse, it can be stored until the end of March of the following year. In the refrigerated air conditioning warehouse, it can be stored to the end of August of the following year, so we can basically supply the whole year round."

"At this stage, our apples are mainly sold in the domestic market. In the future, we hope to expand the sales share in East China. Qin'an's Apple fruit is round, big and good, so we target the middle and high-end market. ”

Contact information:

Contact: Zhang Junfang
Contact number: +86 155 933 91388
Company's full name: Qin'an County Yihua Agricultural Development Co., Ltd.

Contact: Fan Jiaxin
Contact number: +86 187 1089 1408
Company's full name: Qinan County E-commerce Brand Marketing Center

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