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Discount stores get best customer ratings in Germany and Switzerland

Aldi is all dependent on customer price perception

If customers feel that the cash amount on the receipt and the value of the products in the shopping cart are in the best possible ratio, they are happier and will buy more frequently at their current supplier. This is the result of a representative study by Dunnhumby, a provider of customer data science.

Consumers are therefore often bargain hunters, but they also value high quality of products and can clearly discern the strengths and weaknesses of individual German retailers: according to the study, Aldi Nord and Aldi Süd got the best ratings for price perception, followed by Lidl.

Shopping experience
According to the customers, Edeka and Rewe offer the best shopping experience, while hypermarkets Famila, Globus and Metro are rated highly for their assortments.

"Comparing apples with pears"
In Switzerland, Lidl and Aldi are significantly cheaper than the domestic major distributors, says as a K-tip price comparison. For a shopping cart with 30 products, Migros and Coop customers will pay 60 percent more. Specifically, consumers will save over 30 francs at Aldi and Lidl. Denner can somewhat keep up and sits at 13.94 francs above the Lidl price.

Swiss sweet potato producers Batati GmbH tried to nuance things in a conversation about these comparisons. The Batati company is supplied by the distributors. It would be comparing apples with pears, or Swiss goods with imported goods. Among other things, they say the high Swiss labor costs, necessary for cultivation, explain the higher prices. Furthermore, its sweet potatoes are part of a social project, and consumers make a contribution to this with their purchase.

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