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Switzerland: Aldi has transformed the retail business

“The arrival of Aldi on the Swiss market fourteen years ago marked a turning point for the retail business in Switzerland,” says Timo Schuster, CEO of Aldi Switzerland. With 40 subsidiaries in French-speaking Switzerland, the company’s discount concept has permanently changed the structure of prices displayed in the supermarkets of the country, to the consumers’ advantage.

Aldi is present everywhere in Switzerland, with the canton of Zurich having the highest density of stores. According to the CEO, the retail chain is continually looking for new potential locations to further develop the network. The Swiss branch of the German retail giant plans to reach 200 supermarkets in the first quarter of 2019. “Aldi Switzerland counts more than 3,000 associates and created nearly 130 new jobs in 2018,” says Timo Schuster.

The company also stands out in terms of the salaries it offers. At the headquarters in Schwarzenbach, in the canton of Saint-Gall, the salary entry scale for 2019 was re-evaluated: from 4,330 Swiss francs [4,357 USD] per month in 2018, to a minimum salary of 4,352 Swiss francs [4,379 USD], which represents a 1% increase. This amount is adapted according to the region and occupancy rate of the employees. Aldi Switzerland prides itself on paying the highest minimum salary in the country for the food retail business.


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