Turkish kiwi producers adopt a direct sales model

Yusuf Uzunlar, head of Ordu's Kiwi Producers Association said that producers will be able to sell their products without intermediaries.

Ordu, a city in northern Turkey, comes second in kiwi production after Yalova. Uzunlar announced that with this new decision, producers will be able to sell their products to consumers without intermediaries.

He also stated that this season the average price per kilo was 3,30 Turkish Lira (0,54 Euro). Pointing out that more than 1 lira goes to intermediaries, Uzunlar said: "We made this decision, because we didn't want intermediaries to earn from this process. We hope to communicate our decision to all our producers. We think that kiwi growers will earn more if they have the opportunity to market their own products."

Uzunlar said that they produced 7 thousand 100 tons of kiwi this season in Ordu and shared their objectives for the future:

"We aim to increase our production to 12 thousand tons. We have fields available to use for that. Agriculture and Forestry directorates continue to distribute kiwi saplings."

Uzunlar added that they work on a financial support model similar to that of hazelnuts producers and that soon they will offer their project to the ministry. 


Source: CNN Turk


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