From Italian orchards

MSC provides solutions to transport gold kiwi to China

Italy is the world’s second largest producer of kiwi’s. That is the reason why MSC has been very active in this sector, assisting  producers and shippers in transporting the product and offering a wide network of its services to reach new markets. The gold kiwi fruit in particular, sweeter than its green cousin, is seeing growing demand all round the world, particularly with Chinese consumers.

“The gold kiwi is emerging as an important export product for Italy. Demand is growing, particularly into China. MSC is responding to these trends by providing advanced reefer technology that is required by our partners and shippers to ensure the product reaches on time to its destination in perfect condition,” says Vincenzo Tomassetti, Reefer Manager for MSC in Italy.

According to msc.com¸ MSC is growing its reefer container fleet and investing significantly in new technologies in response to growing demand for fruit around the world, ensuring the produce reaches customers in the best condition of quality, freshness and firmness.

The gold kiwi shipments are made under cold treatment to keep the fruit fresh and prevent transference of unwanted pests. MSC’s experienced technicians ensure the conditions are correct and that the cold chain is controlled 24/7 until delivery to the customer. This is particularly important because the gold kiwi is more delicate than its green equivalent.


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