The total amount of fruit consumed decreased in November 2018 compared to the same month of the previous year (-9.7%). And that is despite the fact that prices were 2.4 percent lower on average. This is what GfK has stated in the current Consumer Index.
Exotics: consumption is increasing
Exotic fruits, especially avocado and mango, however, are resisting this trend, their sales increasing in number again. Kiwi sales have also increased, but this is mainly because consumers are willing to pay higher prices.
Vegetable trade stagnant
Vegetable sales stagnated overall in November 2018, probably due to the fact that prices rose at an average of eleven percent. Carrots and cucumbers increased by about 30, peppers even by almost 60 percent. Despite this, just under 8 percent fewer carrots were bought, while there was little change in demand for cucumbers and peppers. At the annual level (until November), the total fruit/vegetables area did not progress, but did drop off either.
Source: Gesellschaft für Konsumforschung (CSR) - Consumer Index November