The Chilean cherry industry made history today in Shanghai, China, after an official representative of Guinness World Records™ gave the Chilean Cherry Committee of Chile's Fruit Exporters Association AG (ASOEX) a World Record certificate for having constructed the longest line of fruit in the world.
To achieve the record, the Committee used 24,638 bright red cherries, which were placed next to each other, in a continuous line that formed the figure of two large cherries.
The celebration of the new Guinness World Record was held at the International Cruise Terminal of the Port of Shanghai and was organized by the Chile's Cherry Committee ASOEX, which promotes exports of Chilean cherries under the Cherries from Chile brand in various world markets, especially in its main destination, China.
The event brought together representatives of the Chinese fruit industry, the Chilean government, Chilean cherry exporters and producers, as well as Chilean cherry lovers from all over China.
"While consumers in China cover themselves to face winter and get ready to reunite with their families for the Spring Festival, in Chile it's summer and producers are harvesting cherries," said Ronald Bown, the president of ASOEX.
"The cherry harvest in Chile runs from November to February, as these fruits mature in our long and thin country, which measures 4,720 kilometers from north to south, and only 217 kilometers across, from east to west," Bown added.
Christian Tagle, the President of the Chilean Cherry Committee of ASOEX, said: "In the last decade eating cherries in the counter season has quickly become a new tradition during the holiday period in China. However, since consuming cherries in winter is relatively new among the Chinese, it does not have the same cultural relevance and history as other fruits, such as mandarins, which are associated with good fortune, or apples, which symbolize peace and tranquility. That's why Chile wants to position its red, sweet, juicy cherries as a fruit that invites people to 'Enjoy their red moments'. The 'red moments' are those special moments when we meet our relatives, friends or colleagues, and we share Chilean cherries."
Chile is the largest supplier of cherries in China, which, at the same time, is the main customer of Chilean cherries, receiving more than 85% of all the cherries that Chile exports. "During the winter months, from November to February, most of the cherries that a consumer buys in China come from Chile," said Juan Jose Vidal Wood, the Commercial Attaché of ProChile Office in Shanghai.
Under the China-Chile Free Trade Agreement (FTA) of 2005, Chilean cherries are imported into China at zero tariff, as is the case with more than 97% of Chile's total exports to China, including all fresh fruits. "Chile greatly appreciates its friendly trade relationship with China," Wood added.
Charif Christian Carvajal, the Marketing Director of ASOEX for Europe and Asia, said: "We would like Chilean cherries to be part of all of the red moments throughout China. This is why we were so excited about achieving a Guinness World Record. The Record of the longest cherry line in the world, achieved here in Shanghai; represents the shipments of cherries that flow from Chile to China in the winter months. Each cherry used is ready to be shared and enjoyed during a red moment. Last year we exported almost 160,000 tons of fresh cherries to China, i.e. millions of cherry units. Ultimately, the longest fruit line in the world represents an even longer fruit line that originates in the orchards located in the beautiful natural landscape of Chile, and extends to homes and workplaces throughout China, with the potential to be part of millions of Red Moments every winter."
At the end of the event, Cherries from Chile announced that the tens of thousands of cherries used during the challenge would be donated. The fruit was kept under strict hygienic conditions throughout the challenge and the celebration of the world record, and therefore, could be delivered as a holiday gift to the less fortunate families of Shanghai, they stated.