Caulipower, a brand under the umbrella of Vegolutionary Foods, has announced the launch of its newest frozen innovation, the cauliflower tortilla. Available in regular and grain-free varieties, the frozen tortillas will retail for $6.99 per eight-pack.
Founder and CEO Gail Becker said the line was inspired by seeing customers customize the company’s pizza crusts and cauliflower baking mix as well as its line of Sweet PotaTOASTS.
“I thought, what else can people take, use as a canvas, make their own, make better, personalize, make for their family? And tortilla kept coming to the top of the list,” Becker said. “Being a canvas for people is a great way to establish a relationship with them, because it becomes very personal.”
Last fall Becker created Vegolutionary Foods to serve as an umbrella brand of vegetable-forward products and simultaneously launched Sweet PotaTOASTS, the company’s first non-cauliflower product. Becker plans to launch two new innovations later this year.
“Caulipower isn’t about cauliflower, it’s about better for you comfort foods that are convenient and taste great,” Becker said. “Vegolutionary Foods really speaks to that. It’s about revolutionizing vegetables.”