Three industrial estates in Ridderkerk and Barendrecht, the Netherlands, will be called Dutch Fresh Port from now on. It concerns industrial estates Nieuw Reijerwaard and Verenambacht in Ridderkerk and Bedrijventerrein Oost in Barendrecht. By combining their strengths, the three industrial estates can better highlight the unique characteristics of the area, such as its good accessibility.
Tanja de Jonge, Henk van Os and Gerrit van Gelder.
Tanja de Jonge, chairperson of the GRNR (Gemeenschappelijke Regeling Nieuw Reijerwaard, or Common Scheme of Nieuw Reijerwaard), Henk van Os, member of the EC of the GRNR, and Gerrit van Gelder, manager of Van Gelder Groente en Fruit, have given the starting sign for implementing the new mutual brand strategy of the three industrial estates. Van Gelder Groente en Fruit is the first company to be located at the expansion of Dutch Fresh Port (at the Nieuw Reijerwaard site in Ridderkerk). Together, they unveiled the logo of the new industrial estate.
Tanja: “Dutch Fresh Port stems from the enthusiastic entrepreneurship of generations of frontrunners in the agro-fresh-food-logistics. Seventy-one per cent of the top 50 companies in the Netherlands is located in this area, combined they achieve 25 per cent of the turnover in the sector. It offers room to grow to successful entrepreneurs who think innovation, smart cooperations and sustainable entrepreneurship is matter-of-course. The Port of Rotterdam is near, and an extensive labour potential ensures an unrivalled business climate.”