With market access negotiations underway for Australian mainland apples and strong progress made towards the launch of Pink Lady® in China, Apple and Pear Australia Limited (APAL) are doubling down on their efforts to forge relationships in the region.
“This is our third visit to mainland China in the last 12 months,” said Andrew Hooke, APAL Director Global Development, of the team’s November trip. “Market access is probably still some time away, but we are doing all that we can to accelerate this by articulating the benefits to China and generating excitement around our product.”
The most recent visit coincided with the China Fruit & Vegetable Fair where Australian fresh produce was appreciated by Chinese officials at the trade display hosted by Hort Innovation and Taste Australia.
During the visit, APAL also participated in the 2018 International Seminar on Inspection Technical Cooperation sponsored and hosted by China Entry-Exit Inspection and Quarantine Association (CIQA).
“CIQA plays an important role in securing access for Australian mainland apples so it was quite an honour to have APAL’s own Head of Global Quality and Innovation, Andrew Mandemaker, invited to address the delegates,” explained Andrew. The prestigious event was attended Professor Guo Lisheng, Senior Advisor of CIQA; Mr Paul McNamara, Minister Counsellor from the Australian Embassy; and Mr Adam Balcerak Department of Agriculture.
In addition to informal discussions, APAL was also asked to present to the General Administration of Customs of the People’s Republic of China.
“We are building the business case for the size and sophistication of the Australian apple industry and its value to the Chinese consumer, every chance we get.”
“The quality of the existing commercial relationships between APAL and Chinese government officials and business partners, reinforces our commitment to an industry partnership, which will be a key driver for the Chinese government supporting market access,” said Andrew.