Almost half of all fruits and vegetables grown in Australia don’t make it off the farm because their skin is blemished or they’re of “imperfect” size. Instead of going to waste, this produce could be turned into fresh juice, for instance.
Purpose Co, is an offshoot of Australia's leading food rescue charity Oz Harvest. It has launched Australian-first Juice for Good vending machines to combat waste. Dotted around Sydney, the machines are stocked with oranges turned down by commercial buyers, and since arriving in Sydney in September last year, close to eight tonnes of less-than-optimum-looking oranges have been turned into juice.
One cup of juice (320-370 millilitres), will cost $4. All profits are put towards Oz Harvest projects such as food rescue, education, engagement and innovation. Last year the organisation reached a milestone of 100 million meals made using surplus food that would have otherwise ended up in the bin.