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"Our premium apples are mainly aimed at high-end markets"

"Chinese apple production areas suffered to various degrees from extreme weather conditions last year and their production volumes decreased. Gansu and Shaanxi were no exception. Shaanxi in particular suffered the worst damage. The overall supply volume diminished, and our top-quality apple selection flourished this year with the help of our flexible, energetic marketing strategy." This is according to Wang Ruilong of Shaanxi Jiafeng Fruit Trade Co., Ltd.

Premium apples

Premium apples

"The apples we purchase come from high altitude (1400 meters and higher above sea level) production areas in Ningjing, Gansu; Luochuan, Shaanxi; and Xinjiang. The main varieties are red Fuji apples and Aksu apples. We currently sell our apples through traditional retail channels and e-commerce platforms under our own registered brands 'Origin of Jiafeng Fruit' and 'Jiafeng Garden Farm'. We mainly sell our apples in Shenzhen, Dongguan, Hainan, Shanghai, and Fuzhou markets. Our online sales account for nearly 50% of our business."

Premium apples

Premium apples

"We actively use dynamic marketing strategies to promote the regional characteristics of fruit from various production areas. This helps us satisfy varied market demand. The apples from Ningjing, in Gansu, and Shaanxi are mainly sold through wholesale markets and shops. The relative durability of these apples makes them popular in wholesale markets with traders who store them in warehouses. Our Aksu apples are mainly sold online."

Premium apples

Premium apples

"We aim for high-end markets. Our advantages for successful entry in high-end markets are as follows: first, our products come from superior apple production areas in China. Second, we select our apples according to the requirements of different markets. Third, we use our own warehouses and trucks to guarantee refrigerated supply. While we continue to develop our current market share, we are also in negotiation with various well-known supermarkets. We hope to open new export markets in Southeast Asia, Europe, and the USA in 2019. This would give more consumers the opportunity to taste our delicious premium apples."

Contact person: Wang Ruilong

Company name: Shaanxi Jiafeng Fruit Trade Co., Ltd.

Telephone number: +86 133 2450 6688 

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