Because of increasing awareness and demand for untreated products, Jaguar, The Fresh Company started to sell untreated lemons from South Africa six months ago under the name Clean Citrus. Jaguar also introduced a year-round supply of juicing oranges. This way, they are supporting sustainable development and reduced use of chemicals. According to Sven Thomas, quality & food safety specialist, 'The consumer demands a cleaner product'.
The non-treatment of citrus fruits comes with some advantages. During the post-harvest treatment, the fruits are not treated with fungicides but with natural resources. This way, no residues will come out when the peel of citrus fruit is used in dishes, which is often done. And no chemical residues will get in the juice when the citrus fruit is pressed mechanically.
On the trees, the citrus fruit is still treated with different insecticides. These plant protection products break down quickly and will not be found as a residue later. Untreated citrus is therefore not organic. However, the fact that the fruits are not treated after harvesting is contributing to the reduction of chemicals. 'In our view, the regulations for the use of fungicides will become more and more stringent. Untreated, chem-free, is therefore a good alternative.' This is how Jaguar, The Fresh Company is preparing for a sustainable future.
For more information:
Jaguar, The Fresh Company