The Chinese market demand for durians is rapidly growing and the fruit has become one of Malaysia's most import exports to China. Malaysia encourages the large-scale plantation of durian. The overall export volume of Malaysian durian is expected to have grown by 50% in 2030.
Malaysian durians were previously produced in small-scale family farms, but larger corporations have gradually increased investment in the durian industry. This includes Malaysia's largest exporter of agricultural products, the palm oil industry.
Data from the United Nations shows that China imported an overall 350 thousand tons of durian last year. The overall value reached 510 million USD, which is an increase of 15% in comparison with the previous year. Nearly 40% of that volume was imported from Thailand. Malaysia only accounted for 1% last year. The list of durian products grew from whole fruit to include durian pieces and durian paste. The overall export volume is expected to grow from 14,600 tons this year to 22,061 tons in 2030.