Producers of early potatoes from the municipality of Ljubuški, associated under the brand name ‘Ljubuški rani’, have improved their product quality and in 2018, for the first time, Ljubuški rani found its way to supermarkets in Bosnia and Herzegovina (BiH).
Famous for its quality and early ripening, early potatoes from Ljubuški have recently become known as “Ljubuški rani”. The product is available on the market in biodegradable crates of modern and unique design bearing the slogan “Sun, Stone and Red Soil”.
The “Ljubuški rani” brand now stands for quality assurance and guarantees availability of sufficient potatoes, as under the umbrella of this brand name, 25 small farmers who had until now been participating in the market individually, have united. This year, 35 tons of “Ljubuški rani” have been sold to supermarkets in BiH at prices 50-100% higher than in the previous season.
According to sarajevotimes.com¸ early potatoes were among the first products to access the European Union market in 2015, when the European Union approved export, thereby confirming compliance with phytosanitary requirements. By doing so, the quality as well as the quality control of this BiH treasure was acknowledged.