For Dem ain la Terre, this year was a success. The association of responsible fruit and vegetable producers added 10 new products to its line and since September, it also offers processed products. The association also obtained the HEV certification (High Environmental Value) from the Ministry of Agriculture. “We are the first and still the only ones to obtain this certification collectively,” explains Marc de Nale, director of the association. “The certification allows us to meet the expectations of certain distributors.”
The purees Fruits Rouges & Co.
Improve visibility for the consumer
13 companies including 165 producers have already joined Demain la Terre. Together, they offer over 30 certified products. The association works with large retailers, wholesalers and the catering industry. “Nothing is missing, except for the fact that our approach is not always visible for the consumers. So our main project for 2019 is to strengthen our relations with the distribution. For example, retailers want their consumers to feel confident again about what they’re buying, and our products are perfect for that.”
In 2019, Demain la Terre will continue to pursue two other projects: “First, we want to welcome new members to the association, and while doing so, we want to obtain new certified productions. Our second goal is to improve our communication with the consumers, so that they get to know, recognize and buy our products. For this, we need new certified products, more visibility in the stores and more presence on social networks. Finally, we want to build a community who is really passionate about our approach.”
Young shoots of lettuce Picvert
The Demain la Terre community
Although still small-scale, the Demain la Terre community is growing steadily. “We conducted a few surveys among the consumers, and some had already heard of us. We’re starting to have some regular followers on social networks. It’s always difficult at the beginning, but we are gaining momentum progressively.”
The eggplants and bell peppers from Kultive
The Third Way Collective
Demain la Terre recently joined three other main actors of the French agriculture committed to a responsible approach : Bleu-Blanc-Cœur (breeding sector), Filière CRC® (cereal sector) and Vignerons en Développement Durable (wine sector). This collective, officially the “Third Way Collective of the Responsible Agriculture Sector”, represents about 8% of the agricultural production in France.
Last week, the Collective was received at the Elysée by Mrs Audrey Bourolleau to discuss the possibilities of accompaniment and support by the public authorities. “The fact is that the Third Way in the agricultural sector has not been properly defined yet,” explains Marc de Nale. “So our collective of committed producers has proposed to the authorities to work on this project collectively.”
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Demain la Terre