Purple oxheart cabbage is a fairly new member of the extensive cabbage family, and it’s not very well-known yet. Production and commercial enterprise TB&S is planning on changing that. A brand name, visual material and inspiring recipes should make the purple oxheart cabbage better known. “We’ll present a concept to retail in a few weeks. We’ve been exporting to Scandinavia and Germany for some years, and we recently also started exporting to Belgium, but the product could definitely be a bit better known in the Netherlands,” says Coen Swager of TB&S. “Don’t the Dutch like good food too?”
“Purple oxheart cabbage can be used just as extensively as white oxheart cabbage, but it also has a lovely purple colour. We’re hoping Dutch retailers will also clear some space on their shelves for it.” Purple oxheart cabbage now sparsely finds its way via wholesalers to various sales channels and catering, but if consumers really want to get to know the product, retail will have to start stocking it.
Purple oxheart cabbage is an interesting product for cutting plants as well. “The purple colour doesn’t stain after cutting, which means it can be easily mixed with other vegetables in kits for ready-made hotchpotch or stir-fries, for example.”
TB&S is completely specialised in the production, storage and packing of oxheart cabbage. By having production locations in Portugal and the Netherlands and controlled storage and transport conditions, it’s possible to supply oxheart cabbage year-round. “We’re so good now we could almost say each harvested product has the same shape when it leaves the field and arrives on your shelves. We’re striving for a constant flavour, shape and packaging,” Coen concludes.