Back for its third year, Dandy® Celery, grown by Duda Farm Fresh Foods, is proud to announce the return of its ‘Dip It 2 Win It’ Sweepstakes running through January 23, which is aimed at encouraging healthier snacking and driving in-store sales during peak football season – the third highest celery consumption time of the year next to Thanksgiving and Christmas.
Duda also announced it has partnered with Weber Grill to give one grand prize winner a Weber Genesis II 435 LP Gas Grill and Samsung 75-inch Class LED Smart TV. In addition, Duda will be giving away five secondary prizes of a Samsung 55-inch LED Smart TV.
“Football season continues to be one of the most popular times of the year for celery,” said Dan Duda, president of Duda Farm Fresh Foods. “We want to inspire people who may only have ever had it as a side with buffalo wings to think differently about incorporating Dandy Celery and other vegetables into traditional game day favorites to create healthier options and bring more nutrition to tailgating parties as a whole.”
So far, the brand has earned over 3 million impressions from the promotion, thanks to social media and national television segments that promote the giveaway and healthy tailgating recipes with Dandy Celery. Additionally, more than 30,000 submissions have been recorded since the promotion launched three weeks ago – more than double what last year’s Dip It 2 Win It promotion saw in total.
This year, the Dandy brand said it contributed 67 percent to national fresh-cut celery sales, a 15 percent increase from 2017, while Duda’s overall market share saw 76 percent for retail fresh-cut celery sales, up 16 percent from last year according to IRI data, last 52 weeks, ending 9/30/18.