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China: Chile's Copefrut supply platform launches in Guangzhou

December 15, 2018, saw the launch of the Chilean COPEFRUT supply platform at the Guangzhou Huangpu District Power Cold Chain (Guangzhou) Warehouse . Around 100 people attended the event, including COPEFRUT CEO Andrés Fuenzalida, Project Manager Felipe Casanova, China Representative Mr. Lai, Chairman of Power Cold Chain Company Mr. Li Liang, as well as local media reporters, fruit industry representatives, major online sales platforms and domestic major fruit distributors.  

At the opening ceremony, Mr. Li Liang, Chairman of Power Cold Chain Company, analyzed the current situation of China's imported fruit and the consumer market, and expressed the hope that this could be a starting point for strategic cooperation to open a new chapter in the Chinese market for imported fruits (especially Chilean cherries).  

After the event, all the guests visited the warehouse of the Power Cold Chain Company, and inspected the storage environment, transportation mode and quality of the COPEFRUT fruit, and witnessed the opening ceremony of Chilean cherries cold storage in the 2018/19 season. The guests expressed their approval of the COPEFRUT supply platform and cold storage and their confidence and expectation for its success in China. Everyone hopes to use this platform to provide fresh and high quality Chilean fruits for Chinese people.  

COPEFRUT officially established its subsidiary COPEFRUT CHINA in September this year. It mainly creates a better source platform for customers, shares resources and shares information. It hopes to bring greater advantages to customers.  

The Power Cold Chain Company has more than 20,000 square meters of storage area, covering three temperature zones of freezing, refrigerating and normal temperature. It adheres to the business philosophy of “detailing efficiency and professional creation of value” to provide the maximum guarantee for warehouse storage.  

The event was hosted by COPEFRUT of Chile and co-hosted by Shenzhen Juncheng Supply Chain Co., Ltd., and co-organized by Power Cold Chain (Guangzhou) Warehousing Co., Ltd. This is also a major step forward between COPEFRUT and Power Cold Chain cooperation. A strong alliance while sharing resources and sharing information. COPEFRUT's distinctive operating mode and the strength of the cold chain company's comprehensive support and professional services will surely bring new breakthroughs in the fruit industry. Let us just wait and see.

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