The management team of the new second grade cooperative Green Fruits Coop. V., presented it before its partners and representatives of the regional and local Administration, as well as of institutions of the agro-food sector. Green Fruits was born in April 2018 from the merger of three fruit and vegetable companies: Cooperativa Citricola de La Safor, of Gandía; S.A.T. Novacitrus, of Oliva, and Alicante Cooperativa Agrícola, of Pego, which decides to join forces in order to optimize their management and growth.
The event was closed by the Councilor of Sustainable Economy, Productive Sectors, Trade and Labor of the Government of Valencia, Rafael Climent González, and counted with the participation of the Autonomous Secretary of Agriculture and Rural Development, Francisco Rodríguez Mulero, and the Mayor of Oliva, David González Martínez.
The three companies that make up Green Fruits will market 100% of their production, exceeding 65,000 tons, through the new entity, with most of this volume corresponding to citrus fruits. The entity brings some 1,200 agricultural partners together.
The three cooperatives that make up Green Fruits Coop. V. are members of Anecoop and are also part of the Internal Business Group that the entity launched in 2003. It has been precisely their belonging to this Group and their experience within it that has led them to go a step further and form this new entity, Green Fruits Coop. V.
In his speech, the President of Green Fruits, Francisco Gilabert, said that, with the creation of this new entity, "the companies of the agri-food sector show that we also know how to adapt to the new times and accept challenges." Regarding the current market situation, he pointed out that ... "it is essential to become more competitive, so a greater concentration of the supply and a diversification of the same are necessary. Moreover, a joint and optimized management of infrastructures and the production is also essential." He also praised the role of the second grade cooperatives, pointing out that it is ... "a formula that has proved to be one of the most suitable to promote cooperative development."
For his part, the Manager of Green Fruits, Jaime Torres, said that "our second degree cooperative, integrated into the Anecoop Business Group, can reach a size and productivity that ensures the profitability of citrus fruits." In the words of Jaime Torres, "we are not only part of Anecoop; we are Anecoop. With our volume, we are Anecoop's largest citrus partner."
Jaime Torres also highlighted their commitment to the production of "zero waste" products, the specialization of warehouses in varieties and the opening of new customer lines.