Spain: Jordi Cruz named ambassador of Jimbee brand

Three Michelin star chef Jordi Cruz is becoming an ambassador of the Spanish brand Jimbee, known for its healthy and innovative products. Thanks to the experience of the prestigious chef of Restaurant ABaC, whose philosophy is based on the search for new flavors, a range of products and recipes has been created featuring colored minicauliflowers, which can be enjoyed as a snack. They offer an explosion of the most natural sensations and pursue to meet the current needs of new consumers. We are talking about experience and innovation applied to the most traditional products.

Also, the packaging developed for this new launch meets the zero waste standards, which shows a commitment to the environment. Some of them have been made with plastic of vegetable origin and recycled cardboard, which fits in with the company's plan to reduce plastic use in homes.

Jimbee is part of the company JimboFresh, a pioneer in new melon varieties and a leader in the production and export of fruit and vegetables internationally. It is a supplier to the main European chains. The partnership with Jordi Cruz reinforces its commitment to offering value added to new consumers, who are increasingly demanding and want healthy, tasty and aromatic fresh foods.

JimboFresh, based in Campo de Cartagena, has been cultivating traditional varieties for generations, adhering to sustainable and environmentally-friendly production methods. It stands out for its passion for traditional cultivation and its goal is to recover the traditional taste of fruit and vegetables.


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