For the third year in a row, the Chilean cherry industry will carry out its The Flavor of Summer campaign in Brazil, through which it seeks to inform consumers about the availability of Chilean cherries and promote their consumption among the Brazilian public. The idea is to encourage consumption at the Christmas and New Year Parties, as well as throughout the whole period of time in which the cherries are available in Brazil.
The campaign is organized by the Chilean Fruit Exporters Association's Cherry Committee and ProChile. One of its first activities, which took place on December 5 in Valcucine, São Paulo, was a cooking show where the public got to learn how the Chilean cherries can be used in various dishes and drinks and the nutritional contributions this fruit has.
Eighteen journalists and food bloggers attended the show and were able to learn how to cook the different recipes and taste them. Maria Julia Riquelme and Valeria Ery Koike, who represent ProChile in Brazil, were also present in the event.
Pat Feldman, a recognized chef who has 56.5K followers in Instagram, was in charge of preparing the dishes and drinks. The chef prepared a dessert with cherries, yogurt and honey, cherry toast with rosemary; Cherry risotto with Brie cheese, and Pavlova cake with cherries, among other dishes.
The day was a success, as the participants not only learned and tasted the preparations, but also published and posted their experiences in the media and different social networks, such as Instagram.
Chilean cherries
In South America, Chile is one of the countries that has the best climate for cherry cultivation. In fact, it is the main exporter of this fruit in the world and the main supplier of cherries for Brazil, which is one of this product's five main export destinations. The ranking is led by China, the US, and Taiwan. During the 2017-2018 campaign, Chile exported more than 186,000 tons of fresh cherries to the world.
The cherry season in Brazil goes from December to January, coinciding with the beginning of summer. Cherries are fresh and tasty. They have an important water content, adapting well to the Brazilian palate, mainly on warmer days.
The promotional activities in Brazil will be developed in December of this year and January 2019, with tastings in the main markets and specialized fruit stores of São Paulo.