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Daniel Badger - Jacana Produce

UK: Short supply creates "incredible" demand for sweet potatoes

At the end of October, Jacana Produce were waiting for their first arrival of US sweet potatoes. Expectations were for a good quality product to land in a very strong market and this seems to have been the case.

“The first containers arrived mid-November and we were hoping to be getting around 5 a week by now. However, supply is limited so we have 3-4 a week and will build up to 5 containers a week soon,” explained Daniel Badger from Jacana Produce.

“Demand is incredible, as the Spanish are also in short supply and Egyptian is finishing; there are some from Honduran on the market but I’m hearing that the quality is not that good.”

Demand naturally goes up as it gets colder and Christmas boosts this further.

“The quality we are seeing from the Carolinas is superb; skin finish is good, they are nice and bright in colour and internal quality is also clean. The processors like the bigger sizes, retailers like the smaller sizes and wholesalers prefer middle sizes. Prices are very good and are increasing almost every day, it is a fantastic position to be in.”

For more information:
Daniel Badger
Jacana Produce
Tel: +44(0)1386 760080  


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