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Mushroom grower promotes Bruce Knobeloch

Monterey Mushrooms has promoted Bruce Knobeloch to vice president of product development and marketing.

In this role, Knobeloch is responsible for the company’s gourmet division operations, which includes their Bonne Terre, MO, processing facility, their Royal Oaks, CA, mushroom powder facility and new product development. He continues to provide oversight for the corporate food safety program and to collaborate with Mike O’Brien as the company works to promote its brands and launch products including the new meat alternatives.

Prior to joining Monterey Mushrooms two years ago, Knobeloch had a 42-year career in the produce industry. He spent 26 with Schnucks Markets in St Louis where he was named the “Retailer of the Year” and “Produce Marketer of the Year” by various publications.

After leaving Schnucks Markets, he served in executive roles with, Apio, River Ranch Fresh Foods, Azzule Systems and Aggrigator.

Knobeloch is past chairman of the PMA retail board and past member of the PMA board of directors. He also served on the United Fresh produce board and other industry association boards and committees during his career.

Bruce lives with his wife, Elaine, in Hollister, Calif., and has two adult daughters and a granddaughter in the area.

For more information:
Lindsey Roberts
Monterey Mushrooms, Inc.
Ph: +1 (831) 763-5300

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