The "Beijing Xinfadi Market Yinglida Philippine Banana Brand", a promotional activity to celebrate the brand's anniversary, was organized in Xinfadi Exposition Center on November 30th, 2018.
The brand has already established agricultural plantations with a total surface area of 200 thousand hectares in China, and also cooperates with farms in Thailand, Laos, Vietnam, Myanmar, and the Philippines that cover an additional 24,667 hectares. The product range covers watermelons, bananas, pineapples, mangoes, lychees, and longans.
The Beijing Xinfadi fruit and vegetable brand Yinglida joined hands with the Philippine Musate farm to establish a cooperative banana plantation. This cooperation encourages branding in the banana import industry.
The sales volume of Philippine bananas is estimated to reach 6 thousand tons per month next year. The annual sales volume is expected to exceed 70 thousand tons. The Xinfadi Yinglida banana brand currently has a monthly trade value of 16 million yuan [2.32 million USD] and a trade volume of 18 thousand boxes, which is estimated to grow in the next 5 years to 12 thousand boxes per day.