The Bundeskartellamt, whose task it is to ensure fair and open competition, will examine how Amazon operates in Germany. The main concern is that Amazon is an online retailer itself, but it also has opened its German marketplace for external vendors. The question is whether Amazon is abusing its market position.
Amazon is, by far, the largest online store in Germany. It ranks first in the top 10 online stores in that nation, with an annual turnover of €8.8 billion. But it’s not only the largest online retailer; it also operates the largest online marketplace in Germany. And that’s something the Bundeskartellamt isn’t happy about. It wants to examine Amazon’s terms of business and practices towards sellers on Amazon.de
Double role could hinder sellers
“Many retailers and manufacturers depend on the reach of Amazon’s marketplace for their online sales. Amazon functions as a kind of ‘gatekeeper’ for customers. Its double role as the largest retailer and largest marketplace has the potential to hinder other sellers on its platform,” Andreas Mundt of the Bundeskartellamt, told ecommercenews.eu.