Apeel Sciences continues to expand its roster with the addition of Nick Fitzpatrick as the Vice President of Supplier Relations, the company’s first sales team hire. This addition to the company’s sales leadership team comes at a pivotal time as the company expands into new categories and new countries.
Nick will be the key liaison between Apeel and the grower-supplier community, with the goal of successfully onboarding new growers and working hand-in-hand to identify the best ways to uncover untapped value.Additional to driving commercialization from the supply-side, Nick will lead the development and implementation of joint go-to-market strategies for Apeel and supply partners.
“Nick’s truly global view of the fresh produce supply chain, from growing, packing and shipping through to importing and sales execution, makes him the perfect fit to help our supplier-partners unlock the value of Apeel’s technology. Beyond his obvious skills, Nick brings a fierce passion and enthusiasm for the products and people that make up the fresh produce trade which supports how Apeel hopes to sustainably shape the future of fresh produce.” Chief Revenue Officer Gordon Robertson said.
Nick brings two decades of experience in horticulture across a broad range of commodities and markets. Additionally, Nick is credited with a track record of delivering sustainable and profitable results to all stakeholders in the fresh produce value chain, including grower-suppliers.
“I see Apeel and its vision of a world that 'Works with Nature' as helping to solve many of the challenges facing the supply chain for fresh produce. I’m so excited that my journey in fresh produce has brought me to a company that has sustainable agriculture at its core, not only from an environmental point of view, but also economically. These are values that are very important for me and I look forward to working with suppliers to deliver the benefits of Apeel to their respective business," Nick said.
Prior to Apeel, Nick was Global Commercial Sales Manager for T&G Global (formerly Turners and Growers) where he led commercial efforts for key produce categories, from investment to marketing and strategic alliances. Before that, Nick held various roles with Turners and Growers and subsidiary Delica including establishment and responsibility for the company’s South American Trading offices in both Peru and Chile.