The 2018 Asia Fruit and Vegetable Exposition, in its 11th edition, took place at the Shanghai National Conference Center between November 21st and 23rd. This 3-day exposition attracted more than 440 participants from the USA, the Netherlands, Japan, France, and 26 other countries, as well as more than 40 thousand visitors from all over the world. So Orange, a brand of navel orange, advertised as the "drinkable orange", made a great impression during the exposition.
The So Orange exposition team
So Orange organised activities during the exposition
The bright, orange stand of So Orange stood out from the crowd and caught the eye of many visitors. Not only did the So Orange team prepare slices of fresh orange for visitors to sample, they also used specialized equipment to create "drinkable oranges". Visitors only required a straw to drink fresh orange juice straight from the fruit.
So Orange members prepare slices of fresh oranges for visitors
So Orange oranges
So Orange received 100 pre-orders in the short time of the exposition. They also sold specialized orange processing equipment as gifts and gave visitors a taste of the So Orange charm.
So Orange oranges
So Orange will open a new retail season through TMall, JD, and Taobao on December 1st with many colorful and festive activities.
Source: So Orange