Throughout this year, Concord Foods said it has been committed to the advancement of the brand by elevating consumer and trade marketing efforts. According to the company, with the growth of the avocado and convenience industries in mind, it has focused on differentiating its produce companion packets for retailer avocado and holiday displays in an effort to drive increased sales this season.
“The popularity of avocados for all types of entertaining, in conjunction with consumer trends for convenience, positions our products as the ideal companion for Holiday and Superbowl displays in store,” said Samantha McCaul, marketing manager at Concord Foods. “According to the Hass Avocado Board, 65 million avocados are consumed during the Superbowl each year, which gives retailers the unique opportunity to increase sales with merchandising that encourages the purchase of our guacamole mixes as well.”
Following its 50th anniversary this year, the company has updated branding and packaging, as well as recently launched a new website. The website has not only been updated with the company’s new branding and product information, but has added a consumer focused retail page with the aim to drive sales in store.
“After much time and investment this year we are excited to add our new site as the finale to all the efforts we have made to showcase Concord as a modern brand,” added McCaul. “Consistent with our new branding and packaging, the website is now a fresh and true reflection of the innovative business that we are.”
With tailgating season upon shoppers and the holiday season fast approaching, Concord says the new website provides recipes and tips. Apart from new recipes, other features of the website include an encouragement to use the company’s produce companion packets as well as a product locator.