Expanding its control over the fresh produce supply chain

China: JD 7Fresh constructs "fruit and vegetable processing center"

As consumption levels increase, people expect a greater degree of standardization in the fresh produce market. Retail businesses must be on the lookout for short shelf life, problems in refrigerated supply, and low levels of standardization. The fresh produce supermarket 7Fresh, a subsidiary company of JD, constructed a fruit and vegetable processing center to guarantee an integrated approach to product quality. All the fruit and vegetable products in 7Fresh markets in Beijing come from this processing center. This is also the pre-order and collection center of 7Fresh, as well as its processing center and distribution center.

7Fresh also purchased automated equipment for several segments of the supply chain, including packaging, coating, and labeling the products, to better guarantee the food safety and product quality of selected fruit and vegetables, and improve efficiency. The products are stored in refrigerated warehouses, from where they can reach the consumer within 10 hours.

Source: Beijing Business Paper

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