Selling fancy grocery bags was supposed to be a side project. Now, with orders streaming in from hundreds of stores, Jen and Farzan Dehmoubed are set to make millions selling a reusable bag to shoppers.
The couple from Carlsbad, California, are co-founders of Lotus Trolley Bag, a company that makes a popular set of four heavy-duty grocery sacks that hang like accordion files in a shopping cart.
Before and after use, they can be folded up into a 2-pound, over-the-shoulder carrier. The couple designed the shopping bags with pockets for things like eggs and wine, and a cooler bag for frozen items.
Founded last year, the product is selling terrifically well, selling in 500 stores, including retailers such as Ralphs, Vons, Jimbos and Albertsons. This is their first venture, and the couple is still reeling from success. After designing the bags, they placed an order for 5,000 units, hoping to sell that many in three months. Instead, the bags sold out in two weeks.
The Lotus Trolley Bag sells for $29.99 in stores or $34.95 online. They’re available on the company’s website, Amazon and supermarkets throughout San Diego.