Promotional teams entered the Nanjing market with special events to spread awareness of the Zhouzhi kiwi fruit. Their activities included a showcase of development and achievement in the industry, product sample sessions, pop-up stores, and signing ceremonies for retail agreements. All this effort is aimed at a greater market penetration of Zhouzhi kiwi fruit in east China.
The overall surface area devoted to kiwi fruit plantation in Zhouzhi County, Shaanxi, is currently at 28,200 hectares with an annual production volume of 520 thousand tons and a production value of 3.2 billion yuan [460 million USD]. There are 1,007 kiwi fruit cooperations, 2,680 warehouses, and 26 processing factories. There are also more than 4 thousand online traders, including WeChat businesses. More than 300 thousand people work in kiwi fruit related industries.
The Zhouzhi County government in Xi'an signed a strategic cooperation agreement with Nanjing Zhongcai Agricultural By-product Distribution Center on the day of the promotional activities. They also established a store for Zhouzhi kiwi fruit in Nanjing at the same time. Nanjing markets pre-ordered 15 thousand tons of Zhouzhi kiwi fruit with a value of 120 million yuan [17.3 million USD].