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Third generation family member is tapped to head sales function

Specialty produce company promotes Alex Berkley

The eldest daughter of Frieda’s Specialty Produce CEO Karen Caplan, and the granddaughter of founder Dr. Frieda Rapoport Caplan, Alex Berkley joined the company in 2011 after graduating from George Mason University, making Frieda’s a three-generation family-business success story.

Alex started in the Frieda’s marketing department before moving into the sales department in 2014 as an account manager, and was promoted to Assistant Sales Manager in 2017. At age 24, Alex was the youngest produce professional to be accepted into the United Fresh Leadership Program Class. That same year, Alex earned a certificate of Produce Executive Development from Cornell University’s Food Industry Management Program.

“Alex brings her deep knowledge of the produce industry and experience in both sales & marketing to this leadership position. She uniquely bridges the older and younger generations of produce, making her a perfect fit for the job. We can’t wait to see her impact”, says Karen Caplan, Owner and CEO of Frieda’s.

In 2017, Alex was named one of the “40 Under 40” by Produce Business Magazine for her success and leadership in the produce industry.

Alex served as a member of the Produce Marketing Association’s Women’s Fresh Perspectives Advisory Committee and was co-chair from 2015 to 2017. She also served on the Board of Trustees of the Westerly School of Long Beach, a California K-8 non-denominational private school.

For more information:
Sadie Carpenter
Frieda's Specialty Produce
Tel: +1 (714) 733-7664

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