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Lidl Poland launches promotion to encourage healthy eating

A new promotion is underway at Lidl Poland. For every 50 zloty (about 11.62 Euro) spent in the store, customers will get a sticker. With six stickers, they will be able to pick up the latest Lidl book, recently published in cooperation with the Institute of Food and Nutrition and called "Eat healthier. Vegetables and fruits". Its readers will learn over 60 recipes for healthy and tasty meals. Details of the promotion are available at The promotional campaign will last until December 8 this year, or while stocks last.

"We are very interested in disseminating knowledge about healthy eating, hence the idea to publish a book about fruit and vegetable dishes. We wanted to provide reliable information; therefore, we invited the largest authority in the field of healthy nutrition in Poland - the Institute of Food and Nutrition. We hope that we will convince our customers pay attention to the nutritional value of the meals they eat," says Aleksandra Robaszkiewicz, Communications Manager of Lidl Poland.



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