The State Government of Chiapas is implementing new strategies for the commercialization of products in the international market so as to link the supply of quality products from Chiapas with the international markets.
The Ministry of Economy strengthened an alliance with the renowned businessman Jaime Mantecón Alvarez, the Chairman of the Board of the Villacarriedo company, to start a new family project to promote and market various products to Canada
According to Jaime Mantecon, the first commercial link achieved was the first direct shipment of plantain from Tapachula to Toronto, Canada. The product was sold at 6.50 pesos per kilo.
"We are going to export three trucks of plantain and three truckloads of Cavendish banana each week, which will result in a total of six thousand tons per year, as each truck will carry 960 boxes of 40 pounds each," stated Mantecon Alvarez.
He said the bananas and plantains were produced by a small group of producers from Soconusco that had excellent quality standards, and that they were marketing their product directly, without intermediaries.
The Mantecon family has the opportunity to establish direct marketing links with Canada to position Chiapas products in the international market, first, in Toronto.
Jaime Mantecon said this project was carried out in coordination with the State Government and the Mexican Embassy in Canada.
The process takes approximately five days from the moment the plantain leaves the orchards and is packed. Once the product is packaged, it is sent to the northern border with the United States. In approximately 15 days, Chiapas will start exporting its bananas.
According to Jaime Mantecon, the entry of plantains to the Canadian market opens the way for other Chiapas products to be commercialized internationally in the future.