Colombia wants to compete in the United States with its blueberry

Colombia has always stood out as a worldwide leader in the production of specialty coffee. However, since 2018, a group of businessmen also wants to create a space for its blueberries in the international market.

According to Diana Velasquez, the director of blueberry cultivation at Proplantas, one of the companies that is betting on exporting this product, currently the blueberry that is produced in Colombia is used to meet the domestic demand, especially the blueberry produced in large areas.

Proplantas, which has two farms, El Lago and La Peña, with 20 hectares sown, considered that the business "has matured and it was important to take the first steps to export."

To this end, they joined forces with the Elite Flower Farmers SAS and Nativa Produce SAS companies, to present this fruit at two of the most important fairs in the world: the PMA Fresh Summit International Convention & Expo, which took place from October 18 to the 20 in Orlando, Florida, and in the tenth edition of Fruit Attraction - the International Fair of the Fruit and Vegetable Sector, which was held from October 23 to the 25 in Madrid, Spain.

"We were very successful after we sent the fruit to Orlando and Spain, so now we expect to make larger shipments in early 2019," Velasquez stated.

The company's strategy includes making commercial deals with the United States and Europe. In the North American case, there is the possibility of entering through New York or Orlando. France, Spain, Italy, and the United Kingdom are the potential markets in Europe.

"The United States is very important for us because it has a very strict protocol and we have complied with all the standards. This means that our blueberry can compete with the Chilean, Peruvian, or the Argentine blueberry," she said.

The added value of the Colombian blueberry is in its flavor. This aspect is making this local product stand out in the major international markets.


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