Tasteful Selections, a specialty potato brand from RPE Inc., launched the fourth quarter of its yearlong Fresh campaign on November 5. The campaign aims to provide insights and inspiration revolving around healthy, nutritious recipes and kitchen tips for more confident meal preparation, the company says.
“Tasteful Selections best-quality bite-size potatoes transform everyday meals into family favorites by adding nutrition, versatility and variety,” said Tim Huffcutt, marketing director for RPE, exclusive marketer of category leader Tasteful Selections.
Twelve new recipes will be available from recipe developer Amee Livingston of the Amee’s Savory Dish blog. These recipes will be available in an e-cookbook at http://www.tastefulselections.com/bringfreshhomefortheholidays.
Over the course of the yearlong campaign, more than 50 recipes, videos and blogs are being introduced.
A value added marketing plan is in place for all customers including custom-created pre-filled shippers, social media graphics and content, recipe cards, blog posts from Cynthia Sass, infographics and videos.