"Excellence from the origin to the palate" is the motto of the new Real campaign, which started on Saturday, 03.11.2018, with prime-time TV spots throughout Germany on all relevant TV channels. It builds on the previous campaign, in which grandfather and grandson got to know the "Best weekly market in Germany" with diversity, freshness and service, where Real tells its customers "We are Real." The current campaign takes the viewer on a journey to the origin of special products, telling their story and placing sustainable producers in the forefront.
Traceability as a trademark
"Our new TV campaign shows where our award-winning products come from and it proves that our excellence as the best weekly market in Germany is already well established," says Patrick Müller-Sarmiento, CEO Real. "We have already proven that we can put special products in the market like no other, and now we are showing that our expertise really starts with the selection of these products and the choice of our partners," says Müller-Sarmiento.
Three commercials present three different producers in their own surroundings. They are people. The things that unite them all: their passion, their competence, the traditions that determine their actions and the outstanding and sustainably produced products they deliver in real life. In this way, the viewer gets to know mountain apple farmer Thomas Widmann from South Tyrol in one of the ads, showing how important it is to get only the best of the apples in a bottle.