Kiwi brand expands into organics

New this kiwi season, Sun Pacific® said it is providing retailers with another opportunity to expand their organic offering and increase sales with the introduction of California-grown Organic Mighties® in a one-pound clamshell.

Sun Pacific’s said it has invested in the Mighties brand to encourage kiwi consumption as a habit by offering enough fruit for the week in a one-pound clamshell, and also educate people about cutting and scooping kiwifruit for easy eating. According to the company, it has been very successful. Sun Pacific said packaged kiwi sales increased 12.8 percent in the last year while bulk kiwi sales declined 14.7 percent, and therefore the company expects organic Mighties to appeal to shoppers just as the conventional product has.

“As the largest kiwifruit grower in North America, we strongly feel it’s not only important to continue to find ways to increase kiwifruit consumption but it is imperative that we fill the need for consumer demand of organically grown fresh produce,” said Barney Evans, president of Sun Pacific. “The enthusiastic response we saw with our Air Chief organic grapes encouraged us to transition a portion of our conventional kiwi over to organic.”

“Organic Mighties packaging debuted to retailers in July at the Organic Produce Summit and the feedback was overwhelmingly positive,” said Kate Reeb, director of marketing for Sun Pacific. “An equally enthusiastic PMA audience – many who viewed organic Mighties for the first time – is excited to start the 2018-19 kiwi season carrying both conventional and organic Mighties.

The new Organic Mighties packaging contains all the familiar design elements of conventional Mighties, with a purple background in exchange for the traditional green background. “Fuzzy,” the brand’s official mascot, is featured prominently on the sleeve.

Sun Pacific is also offering new in-store display shippers, which hold two cases each, and will also display “Fuzzy” and the brand’s graphics and messaging. For best results, the brand recommends displaying two Mighties shippers at a time, which not only draw attention, but contribute to labor saving at the store level.

For more information:
Kate Reeb
Sun Pacific
Tel: +1 (213) 612-9957
kreeb@sunpacific.com
www.sunpacific.com


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