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Perry Verstraaten, De Blaeij wholesaler

“Apples being sold at ridiculous prices”

“Apple prices have been dismal since the start of the season. This is due to the large supply. Pear prices are also not looking good. Their prices are, however, slightly more moderate. There are a lot of small sizes on the market", says Perry Verstraaten of De Blaeij.

"Earlier this week, the price for size 45 pears was at the EUR0,17 mark. Size 70's were going for EUR0,70. Jonagold apple prices were between EUR0,22 and EUR0,44. In contrast, the quality of the top fruit is excellent. However, it is possible that we might be experiencing some problems with storage at a later stage."

 

This wholesaler sells mainly the well-known apple varieties, the Elstar and Jonagold. “These are mostly also the less expensive apples. We have not seen the demand for club varieties increase dramatically. The Kanzi is, however, a popular apple. A lot of marketing is done to promote this club variety. This is reflected in the sales", Perry continues

Beside top fruit, De Blaeij has a large assortment of Turkish products. “We have, among other products, pomegranates, quinces, and Turkish peppers in our range. These products sell reasonably well throughout the year. There are many Turkish traders in Evergem and the surrounding areas. We are always surprised at how much trade they can do."

Promotions
According to the trader, vegetable sales are going well. “Tomatoes were cheap in recent weeks. Cauliflower was also attractively priced. These low prices mean we had to do promotions to draw attention to these products", explains Verstraaten.

The wholesale market is currently slowly switching to Spanish products. "We will continue with local products for as long as possible. However, our cucumbers and bell peppers now come from Spain. The citrus season has also started again. We have the first leaf clementines in our assortment again. The quality of the citrus looks good up to now and the season began well", he says.



For more information:
Perry Verstraaten

De Blaeij
8 Lange Reksestraat
4538 AZ Terneuzen (the Netherlands)
7/40 Brugse Steenweg
9940 Evergem (Belgium)
Tel +31 (0) 115 613 234
info@deblaeij.nl  
www.deblaeij.nl 


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