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'Avocado From Mexico' turns to shoppable recipes to get more customer data

On Monday, Avocados From Mexico will be the latest food company to be launching shoppable recipes.

Avocados From Mexico, which controls more than 80 percent of the avocado industry in the US, is making all 700 recipes available on its site shoppable, according to Alvaro Luque, president and CEO of Avocados From Mexico.

A “Get Ingredients” tab appears underneath each recipe on any one of these sites. When a user clicks on it and enters their ZIP code, they receive their choice of delivery services to choose from. In the case of Avocados From Mexico, a shopper can choose to have AmazonFresh, Instacart, Walmart Pickup Grocery or Peapod deliver either all of the ingredients of a recipe or select ingredients they want.

Source: digiday.com


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