The Haisheng Group

"We bring our fruit and veg to the consumer through various retail channels"

"Up until now, we have constructed more than 70 plantations in 16 provinces in China, including Shaanxi, Gansu, Shandong, Yunnan, and Hebei. We always follow European Union standards in the construction of orchards, and we import the young trees from abroad. The overall surface area exceeds 6,667 hectares. We mainly work in the apple, pear, kiwi fruit, citrus, tomato, berry, and carrot industries, both in the cultivation of trees and the installation of agricultural equipment." This is according to a spokesperson at the Haisheng Group.

A farmer harvests apples

Modern farm

"We sell our products online and offline under our high-end market brand 'Zhichun' and our popular brand 'Qinggu Tianyuan'. We mainly sell our fruit and vegetables in supermarkets and convenience stores in first and second tier cities throughout China. This includes OLE, BLT, Lespuer, Yonghui Supermarkets, RT Mart, and Walmart, as well as such high-end supermarkets as Hema and 7-Fresh, and such convenience store chains as Pagoda, Xianfeng, and Guoduomei. Our online sales mainly rely on cooperation with Tmall and JD."

Tomatoes

Strawberries

"As for packaging, we employ packaging methods commonly used in the market, such as cardboard boxes, PET, paper boxes, boxes that open at the top, etc. Each of our products is packaged in a suitable method. Our research and development team also developed several new packaging methods for our own products. This helps to lower the cost price and improve the consumer experience with more convenient packaging."

Fruit retail area

Orchard

"The Haisheng Group currently focuses on domestic sales and has temporarily halted development of overseas markets. This is mainly because all our plantations are in China and the shelf life of fruit is relatively short. We can best guarantee fresh products in domestic markets. Of course, we hope to open up new export markets overseas when new opportunities arise in the future, so that we can share our products and services with even more consumers abroad."

Haisheng Group
www.chinahaisheng.com


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