Combined yield lower than in average years

Mixed results in South Tyrolean apple industry

The harvest season in South Tyrol is coming to an end and many farmers there are not particularly happy about the prices this autumn. "We told our farmers from the start that the market would be difficult this year and that prices are going to be low, but I have to say in retrospect that prices were not quite as low as we expected," says Markus Tscholl , Auction Manager in Vilpian.

While it was possible to sell off some varieties even better than expected, it was especially difficult for the later varieties such as the Granny and Braeburn. "In 2017, the harvest was relatively small and therefore the market was relatively receptive in August and September," explains Tscholl. "Now the market has been filled and prices have had to be revised downwards." This was certainly a difficult year for the growers, said Tscholl. "It was a year of low prices".


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