In order to support the sales of Sweet Sensation and bring the pear to the attention of a wider audience, The Greenery has developed a large scale cross-media campaign for the Dutch market. The campaign plays into the take away potential of the pear as a Best Fruit Friend. The campaign will start this week and will appear on RTL 4, 5 and 8, but will also be strongly present online.
The campaign plays into the trends of the target audience - women between 20 and 35 years old - who want to take a healthy snack with them, on the go, for after the gym, at work etc. A pear was previously a fruit that was found in dishes or the fruit bowl. With this campaign we are showing the different moments in which the Sweet Sensation is the ideal pear to take with you.
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